โMy mission is to give people the freedom to express themselves without limits.โ
- Jeff S., Owner of FakeTattoos.comย
About Jeff Schuette (Jeff Shooty)
Your style can change. Why shouldn't your tattoos?
In 2022, Jeff Schuette took over FakeTattoos.com with a simple belief:
Self-expression shouldn't require a lifetime commitment.
For years, temporary tattoos had mostly been treated like noveltiesโsomething for kids, costumes, or a one-night event.
Jeff saw something much bigger.
What if temporary ink could become a legitimate part of how people express themselves?
Something realistic enough to wear with confidence. Something you could use to test the tattoo you've been thinking about for months. Something you could put on for a festival, a vacation, a date, a photoshootโor simply because you wanted to look different this weekend.
And when you're ready for something new?
Change it.
That idea became the mission behind the next chapter of FakeTattoos.com.
Because You Won't Be The Same Person Forever
Style changes.
Tastes change.
The tattoo you love today might not be the tattoo you'd choose five years from now.
And sometimes, you don't want five years.
You want Friday night.
You want Coachella.
You want to see what that snake looks like wrapped around your forearm before sitting in a tattoo chair for six hours.
You want to try something bold without having to explain it for the rest of your life.
Jeff believes that freedom is part of what makes temporary tattoos so interesting.
They give you permission to experiment.
No needles. No lifelong decision. No requirement to choose one version of yourself and stick with it forever.
Wear what feels like you today.
Tomorrow is allowed to look completely different.
Rebuilding Fake Tattoos Around That Idea
After acquiring FakeTattoos.com in 2022, Jeff began rebuilding the brand around a different standard for temporary body art: better designs, greater realism, more choice, and an experience that felt less like buying a novelty product and more like discovering your next look. His own site describes the work as rebuilding the brand, expanding its collections, improving quality standards, and reimagining the customer experience.
The goal isn't to convince people that permanent tattoos are bad.
That's a side effect.
A permanent tattoo can carry enormous meaning.
But Fake Tattoos simply gives you another option.
Try the design before committing to permanent ink.
Experiment with a placement you've never considered.
Match your tattoos to an outfit, event, mood, or moment.
Or wear one for absolutely no reason other than:
you think it looks damn good.
That freedom is the point.
From Temporary Tattoo To Self-Expression
Jeff doesn't see FakeTattoos.com as simply a store filled with designs.
He sees the potential for temporary tattoos to become a genuine fashion and lifestyle categoryโa form of body art that changes as easily as the rest of your style.
In his own words:
โYou don't have to be the same person tomorrow.โ
That philosophy goes beyond tattoos.
Under the name Jeff Shooty, Jeff also creates content around entrepreneurship, confidence, creativity, risk-taking, and building a life on your own terms. His personal site connects that work with the same broader mission of confidence, creativity, and self-expression behind Fake Tattoos.
Different medium.
Same idea.
Have the confidence to try something different.
This Is Just The Beginning
FakeTattoos.com is continuing to evolve with new artwork, new collections, creator collaborations, and new ways for people to discover what looks good on them.
But the mission remains surprisingly simple:
Give more people the freedom to express themselves without being locked into one look forever.
Because your skin can tell a story without that story having to be permanent.
Try something unexpected.
Wear the thing you weren't sure you could pull off.
See what happens when you look in the mirror.
And when you're ready for the next version of you?
We'll have another tattoo waiting.